Sunderland online printer WTTB has secured the European rights to CAMI, an Ohio-designed system that allows people to deliver personalised video messages via a downloadable QR code.
The easy-to-use system means that people can incorporate a CAMIcode into their printed materials, such as business cards and event invites, adding both impact and brand awareness.
Users simply buy a code on the WTTB website and then can upload a 29 second video via the CAMI site to create their content, which can be used in a variety of ways, such as being added to a business card where scanning it can take the recipient to a personalised video.
The system can benefit a huge number of different industries, particularly anyone wanting to create memorable engagement opportunities with potential customers.
It is also a great selling point for celebrations, weddings and any other event when a personalised message would be appreciated and remembered.
CAMI was set up to “create meaningful interactions” with the mission to “increase personal engagement and emotion by creating a digital face-to-face experience – connecting people with family, friends and brands.”
Initially developed for the gifting market, the founders soon recognised that it had many more potential benefits across a whole host of industries.
Gary Peeling, CEO of WTTB, said: “We know that video content is a really effective way to get people to engage and improve brand awareness. This system has gone one step further and created technology which has such widespread, positive implications for both the consumer and business.
“Adding a CAMIcode to printed materials will introduce a whole new level of positive interaction. We realised as soon as we saw it in action that it was a perfect fit for us and the endless ways it could be used.”
