Inizio Engage is launching a new global experiential agency as it merges Ashfield Event Experiences and Manchester’s WRG.
The newly formed, Emota, will be led by Global Managing Director, Mark Jackson. Manchester-based Jackson has been at WRG for more than a decade, most recently as Global Head of Environments.
“I’ve had the pleasure of working alongside our newly formed leadership team to combine the unparalleled experience and talent of our two legacy brands into something truly special,” explained Jackson.
“We’re already helping clients tackle their business challenges, demonstrate ROI, and better connect with their audiences. It’s a really exciting time to be in the world of experiences.”
Emota will provide a “full portfolio of services and capabilities” for the healthcare industry and global brands.
The group said that Emota “stands alone” in offering end-to-end strategic and creative capabilities in event experiences, meetings congresses/conventions, exhibitions and brand experiences with established in-house capabilities in behavioural science, film, digital, and scientific expertise.
It will sit within Inizio Engage’s Experience Design (XD) specialist area, with Jackson reporting into Russ Lidstone, President of Inizio Engage XD and CMO of Inizio Engage.
“We believe that businesses and brands are increasingly defined by the experiences that they create for their stakeholders,” he said.
“So now is the right time to combine our two pre-eminent event brands into Emota, one powerful, global offer. I’m truly excited to be able to offer our clients scale, creativity, innovation and delivery excellence for our clients in healthcare and beyond.”
Jackson’s leadership team includes Simon Davenport, Global Head of Exhibitions and Environments; Katie Coleman, Head of Meetings & Events US; Tripp Mahan, Head of Live Production US; Dan Walker, Head of Meetings & Events UK; Saira Dickinson, Head of Live Production UK; Katie Streten, Global Head of Creative Strategy; and Mark Gass, Group Chief Creative Officer.
