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World of Cruising sails to Yorkshire agency


World of Cruising has hired a new agency to handle its entire performance marketing account.

The country’s largest cruise search and research website has appointed Leeds-based Iris Digital Media.

“We are really excited about working with World of Cruising. They are an ambitious and highly commercial team that understands the importance of a strategic and integrated approach to performance marketing,” said Mike Longfellow, MD at Iris Digital Media.

The agency will work on paid search, programmatic, paid social and mobile.

“We chose Iris Digital Media due to their understanding of the UK travel market and strategic approach. They have demonstrated a great understanding of our ambitions and are looking forward to a long-term relationship and achieving some great results,” added James Gambling, Marketing Director at World of Cruising.

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