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Wincanton looks to Oakbase for brand push


Manchester integrated agency Oakbase has been appointed by Wincanton, the supply chain solutions provider.

After a competitive pitch, the agency has been hired to drive growth and increase brand awareness in the UK. It plans to develop the Wincanton brand and use a combination of direct mail, email marketing and events.

Wincanton has over 15,500 employees and 4,000 vehicles across 200 sites, with customers including M&S, Tesco, Shell and BAE Systems.

Oakbase MD Julian Sowerby said: “The hard work begins now. This is an important win at an exciting time for our client. Wincanton is geared for growth and we will be working with a dynamic team to drive awareness, leads and sales for the supply chain specialists.”

The agency has won other recent work off and Panmure Gordon.

Jon Hexter, marketing director at Wincanton, added: “Oakbase’s innovative approach to B2B communications made them stand out during the pitch process. We were impressed by their professionalism, past successes and creativity and we’re looking forward to working with the team during a very exciting phase in Wincanton’s development.”

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