Tech adopters around the world are far from a homogenous bloc. They’re diverse, aspirational, and optimistic – but never predictable.
This was revealed in YouGov’s recent whitepaper, which was released online this month. Titled ‘First in line: Early technology adopters around the globe’, the research piece explores the nature of tech consumers worldwide – and can be downloaded here.
It takes an overarching look at early adopters of technology in 25 markets worldwide, before drilling down into the specifics of tech uptake in Great Britain, the US, Germany, France, India and Indonesia. And ultimately it finds that it would be foolish to assume that early tech adopters all look the same.
