Ghetto Golf, has recruited WhiteNoise Media to manage its digital marketing.
The Liverpool-based leisure business has opened 2 crazy golf centres already, with further planned this year. Set in disused buildings they mix putting with cocktails, street food and DJs.
WhiteNoise Media’s role is to increase its visibility in existing cities and build awareness in new locations.
“Our brief was to create a deeper understanding of who their customers are and create a cohesive digital strategy that would support their business objectives and deliver against their goals. We’ll be working together to attract the right audiences, to position the venues in existing cities and create a buzz around new openings,” explained Lee Holdsworth, CEO of WhiteNoise Media.
“Consumers are looking for something different on a night out and the rise of experiential bars is becoming one of the fastest growing trends in the hospitality sector. Themed entertainment attractions such as Ghetto Golf really tap into popular culture, especially among millennials and younger adults, so digital and social media are key to attracting these audiences.”