Expert global growth and M&A advisory firm Waypoint has renewed its partnership with Prolific North for 2026.
Waypoint specialises in helping businesses scale and execute successful mergers and acquisitions, with particular expertise in creative, tech, digital, data, media, consulting and communications businesses.
The firm has been an active voice in the sector throughout 2025, contributing thought leadership on key industry trends. In September, Partner Phil Gripton examined the social and influencer marketing M&A boom for Prolific North, highlighting that the sector had seen 576 deals globally since July 2022, with the UK ranking second worldwide for deal activity.
Gripton noted that the majority of acquisition targets employ fewer than 50 people – exactly the size profile of many successful Northern agencies – and outlined the strategic choice facing regional businesses.
Waypoint’s Social Intel service tracks M&A activity across the social and influencer marketing sector, providing valuable insight for agencies navigating this evolving landscape.
Phil Gripton, Partner at Waypoint, said: “Our continuing partnership with Prolific North reflects our commitment to championing growth and innovation in the region. At Waypoint, we believe that scaling businesses isn’t just about transactions – it’s about creating lasting impact. Together, we’ll continue to spark conversations that help ambitious agencies turn opportunity into momentum and ultimately value.”
Waypoint joins the likes of Bruntwood SciTech, Better Placed, HUB and Edison Media in becoming a Prolific North Partner for 2026.
Partners get the chance to feature on Prolific North throughout the year, join awards ceremonies, be a part of key industry events and contribute to wider conversations within the industry.
To discuss getting involved for 2026, please email [email protected]
