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Wavemaker sets up Precision for digital transformation


Wavemaker UK is setting up a specialist division to bring together its data-driven marketing specialists.

Wavemaker Precision will be based out of its Manchester and London offices and headed up by Christiaan Lette.

“Marketing is a bit like fishing. Sometimes you fish with a net to catch lots of potential customers at once: that’s Wavemaker Media. Sometimes, you fish with a spear, targeting high-value individuals: that’s Wavemaker Precision,” explained Alex Steer, chief product officer at Wavemaker.

“And sometimes, you fish with dynamite to throw something new into the water and blow everything up: that’s Wavemaker Content. We’re simplifying our offer to help clients transform their marketing faster.”

Lette joins from tkm9 Group where he’s been managing director since 2016. He will be general manager of Wavemaker’s L’Oréal account as well as leading on digital media transformation.

“We can help clients make their total investment in technology work harder by putting the right processes in place, and turning data into a strategic asset. When used in a way that respects the customer, data and tech can create better experiences at every step of the journey,” said David Fletcher, chief data officer at Wavemaker.


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