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Wavemaker lands media planning and buying double win

Emma Slater - Wavemaker

Wavemaker has secured two client wins that will be led out of the agency’s Manchester office, including a new contact with the smart home security system SimpliSafe and the retention of legal and financial advisors, Irwin Mitchell.

SimpliSafe appointed Wavemaker to handle all media planning, buying and measurement, and has tasked the media agency with regional brand testing across TV, audio and OOH throughout the Midlands.

The firm has also retained Irwin Mitchell following a competitive pitch. Wavemaker will continue to lead on and deliver stand-out media planning and buying across partnerships, AV and paid digital. As part of the brief, it will be tasked with delivering its fifth campaign to promote Irwin Mitchell’s partnership with the RFU (Rugby Football Union).

The agency has achieved significant prior success with similar activity, specifically across online video and YouTube, further building brand awareness and aligning closely with the rugby community. While the account will be Manchester-led, it is additionally set to include activations across London.

Emma Slater, regional managing director, Wavemaker UK, said: “SimpliSafe and Irwin Mitchell, as brands, have seen great evolution over the past few years, and each has incredibly ambitious growth plans as well. We have no doubt that our Manchester team can support in taking this to the next level, building further brand awareness and accelerating performance through effective media strategy and planning, as well as campaign delivery.”

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