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Former Wavemaker Director joins Love Sugar Science to drive its growth plans


Manchester-based independent media agency Love Sugar Science has appointed Dom Mellin as its new Planning Partner.

Dom Mellin joins from Wavemaker London, where he led the planning on various key accounts including with the Home Office in his role as Strategy Director.

In his new role as Planning Partner at Love Sugar Science, he will oversee the development of a multidisciplinary Planning Unit, tasked with driving innovation through all media activation.

His responsibilities will include covering the team’s existing client base but he will play a crucial role working with the leadership team on delivering the agency’s growth plans for 2022 and beyond.

Love Sugar Science Co-Founder Jessica Scott said: “We set up to create an inventive media agency capable of delivering best in market results with work that made our clients famous. Delivering on that high bar means we need the best talent in market and we are beyond made up that Dom shared our vision and chose to continue his career with us and in this city.”

New Planning Partner, Dom Mellin added: “It’s a phenomenal feeling to be joining a team leading the way with a clear motivating proposition, building a sustainable and diverse client base at the forefront of the Manchester scene. I cannot wait to get stuck in.”

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