Watch: Leeds brothers sing Oasis in heartwarming Co-op Christmas ad

The advert, created by Lucky Generals, has both a 30 and 60-second version playing out across December. The overall campaign includes a media partnership with Global, alongside broad reach, multi-channel activities delivered across traditional, digital and social media.

Danny Hunt, Creative Director at Lucky Generals said: “Co-op has been making a difference to local communities forever. It’s what they do. So, we decided to tell the story of these rascals. The brothers have nothing but a guitar, a Santa hat and a pocket full of swagger and in singing this track remind the whole street that regardless of what may be this Christmas: The sun still shines, the birds still sing and no matter who we are, we can all make a difference.” 

It’s the Co-op’s second ad of the season, with last month’s effort highlighting the retailer’s pledge of doubling the amount of money it gives back to community as part of the refreshed Co-op Membership programme.