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Watch: Kevin the Carrot takes on Leafy Blinders in 2019 Aldi Xmas ad

Kevin Carrot

Kevin the Carrot finds himself up against Russell Sprout and his Brummy gang of ‘Leafy Blinders’ in Aldi’s 2019 Christmas campaign created by McCann.

The 70-second film follows on from Aldi’s Christmas teaser, which aired last Friday. Kevin, the ‘nation’s favourite carrot’, finds himself in hot water with an angry gang of brussels sprouts who are ‘boiling with rage’ that he is again stealing the show as the star Christmas vegetable.

The ad, which will air from Thursday 7th November at 5.30pm on ITV, begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it.

Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ You can watch a sneak preview below.

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Sean McGinty, Marketing Director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure.

“Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”

Dave Price, Executive Creative Director of McCann Manchester, added: “I happen to know Kevin was very nervous ahead of his performance this year, but my word, who would have thought he was so talented? He puts on an amazing performance.”

Kevin first graced TV screens in 2016 as part of Aldi’s Christmas campaign.


  • Creative Agency: McCann UK
  • Executive Creative Director: Dave Price
  • Creative Director: Neil Lancaster
  • Creative Team: Clive Davis and Andy Fenton
  • Planning Director: Jamie Peate
  • Senior Account Director: Laura McKinlay
  • Account Director: Jane Colbeck
  • Senior Account Managers: Josie Campbell and Kim Cleaver
  • Agency Producers: Lucy Moore
  • Production Company: Stink
  • Directors: Psyop – Todd Mueller and Kylie Matulick
  • Media Planning and Buying Agency: UM Manchester
  • Editor: Marshall Street – John Mayes
  • Post-production: Psyop
  • Audio: Wave – Parv Thind
  • Music: SixtyFour Music


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