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Victorian Plumbing sponsors Celebrity Bake Off

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Liverpool’s Victorian Plumbing has become the new sponsor of The Great Celebrity Bake Off for Stand Up to Cancer.

The online bathroom retailer has once again teamed up with Laurence Llewelyn-Bowen to film a series of idents, based around innuendos found in the world of baking.

The partnership was brokered by 4Sales’ Manchester office and Running Total.

 

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“We’re really excited to be sponsoring Celebrity Bake Off on Channel 4 for Stand Up To Cancer. The programme has great coverage for Victorian Plumbing’s target audience, and the fun and light-hearted tone is perfectly aligned with our brand,” said Joe Pascoe, Chief Marketing Officer at Victorian Plumbing.

Last year the series reached over 18 million viewers.

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