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Victorian Plumbing sponsors Celebrity Bake Off


Liverpool’s Victorian Plumbing has become the new sponsor of The Great Celebrity Bake Off for Stand Up to Cancer.

The online bathroom retailer has once again teamed up with Laurence Llewelyn-Bowen to film a series of idents, based around innuendos found in the world of baking.

The partnership was brokered by 4Sales’ Manchester office and Running Total.


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“We’re really excited to be sponsoring Celebrity Bake Off on Channel 4 for Stand Up To Cancer. The programme has great coverage for Victorian Plumbing’s target audience, and the fun and light-hearted tone is perfectly aligned with our brand,” said Joe Pascoe, Chief Marketing Officer at Victorian Plumbing.

Last year the series reached over 18 million viewers.

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