Very’s festive flamingo creative is making a summer return, through a new platform, Haus of Flamingo.
The offering has been developed in partnership with The Gate to create an “irresistible brand world full of pink and originality.”
This, the first campaign in a series, showcases a curated selection of summer holiday essentials designed to elevate customers’ wardrobes.
“Welcome to Haus of Flamingo – the fabulous, flamboyant and unapologetically pink new home of Very fashion,” added Charlotte Wolfenden, Managing Director at The Gate.
“The world of fashion can sometimes be an intimidating place, so we wanted to loosen things up, creating a refreshingly accessible new world. It takes style seriously, but not itself – just like Very’s customers.”
Very explained that Haus of Flamingo encourages customers “to free their inner flamingo and empowers them to express their confidence and unique sense of style.”
“We’re thrilled to introduce our customers to Haus of Flamingo, which invites everyone to immerse themselves in the colourful and varied world of Very fashion,” explained Jessica Myers, Chief Marketing Officer at Very.
“The first outing of our new fashion platform marries the attitude of our new flamingo fluent devices with the enticing world of fashion, which we know our customer will love. We want everyone to unleash their inner flamingo.”
The launch campaign for summer features a hero 30″ film, along with a 20” and 6” cut down versions, plus a range of social-first content, in a campaign produced by director duo Hot Icarus of Twice Pictures in collaboration with Very’s in-house creative team.
These films “entice customers into the Haus of Flamingo: fashion’s hottest destination.”
The summer campaign will run nationwide across VOD, digital, social media and influencer activity. Media planning and buying was handled by Dentsu and postproduction by Nomad London.
