Manchester-based business services provider Verastar Group has secured a multi-million-pound digital transformation deal to drive greater innovation and hired a new Chief Technology Officer (CTO).
The new investment will enable the company to deliver a single unified customer relationship management (CRM) system across all brands within the business group.
The company has appointed senior technologist Spencer Clarkson to the newly created role of Chief Technology Officer (CTO) to deliver the transformation project, which will be delivered in conjunction with Salesforce, Natterbox and SnapLogic.
In his new role, Clarkson will also be tasked with optimising the group’s existing technology platforms.
He joins the company with experience from a 30-year career, where he has overseen transformative IT projects within organisations both in the UK and across Europe.
Verastar Group comprises a number of different brands including Inspire Payments, The Insurance Octopus, Clear Business and kinex, serving eight services to more than 160,000 small businesses.
Verastar CEO Lee Hull said: “This investment is about making our colleagues’ day-to-day lives more straightforward, so they have more time to focus on offering a world-class customer experience to the 160,000 small businesses that rely on our services.
“Spencer is an amazing leader in the technology space. He has a deep understanding of how to apply technology solutions that deliver real business improvements and I have no doubt that his expertise will help Verastar solidify its position as the leader in our market and a true champion of small business.”
Spencer Clarkson added: “The opportunity to join Verastar at this exciting time of growth and digital transformation was one I couldn’t turn down. Innovation is at the very heart of Verastar and it’s clear that both Lee and the wider business are committed to using new technology to improve services and make colleagues’ and customers’ lives easier.”
Verastar Group is headquartered in Sale, south Manchester, and has multiple offices in central Manchester, Rutherglen and Leeds.