Macclesfield-based used motorbike specialist Superbike Factory has appointed a new Chief Digital Officer.
Vik Barodia joins in the CDO role from heycar, where he was Chief Operating and Product Officer, and also brings experience from positions at Gumtree, Global Insight and Ford.
At Superbike Factory, he will sit on the board and work across all aspects of the business, responsible for the expanding company’s digital offering and overseeing marketing, tech, commercial and operations.
“I’m delighted to be joining Superbike Factory,” said Vik Barodia.
“The business has built its success on great choice, service and price – and now we want to expand on this, delivering the most convenient ecommerce proposition by digitising our offering and using our data strategically.”
Scott Behrens, Founder and CEO of Superbike Factory, added: “Vik has unrivalled expertise when it comes to delivering digital operations and systems in automotive retailing.
“The business is entering an era of hypergrowth and as our customer base, product portfolio and bricks and mortar locations expand and diversify, it’s vital that our digital presence delivers the best possible service to the end users through taking a creative and strategic approach.”
