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Urban Splash works with Liverpool agencies on new brand identity


Regeneration company Urban Splash has marked its 25th anniversary by unveiling a brand refresh identity, and a suite of new brand collateral.

The Manchester-headquartered business was established in 1993 and has since created more than 5,000 new homes, more than two million sq ft of work spaces and won 400 awards for its commitment to architecture and regeneration, including 53 RIBA Awards.

The new simpler, pared-back brand look and feel was created by Liverpool agencies Smiling Wolf and Tokyo Digital.

New collateral includes a 208-page book and exhibition entitled “It Will Never Work”– a celebration of 25 years of pioneering projects featuring contributions from many influential architectural voices including Deyan Sudjic and George Ferguson – as well as a new brand film, brand book and website.

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Urban Splash co-founder and creative director Jonathan Falkingham MBE said: “We’ve spent 25 years transforming buildings, communities and cities across the UK, and we’ve changed and grown as a business throughout this period.

“It is imperative that we continually evolve and refresh our brand to reflect who we are today. Smiling Wolf have been instrumental in helping us through this, as well as the beautiful application of our aesthetics across our 25th anniversary collateral.”

Simon Rhodes, co-director of Tokyo Wolf, added: “The 25-year anniversary and updated brand identity marks a coming of age for Urban Splash. Our approach has been to streamline their visual language – allowing a content driven strategy to communicate a more confident and assured business; in turn this stance reinforces their position as established innovators – a key message within the exhibition and book.”

Headquartered in Manchester, Urban Splash also has regional bases in Liverpool, Leeds, Bristol, Sheffield and Plymouth.

Its regeneration projects have including Castlefield and New Islington in Manchester, The Midland Hotel in Morecambe, Lister Mills in Bradford and the Ropewalks in Liverpool.

In 2016, Urban Splash launched House, its architect-designed, new-build, modular, family-housing concept.

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