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UEFA extends brief with North West agency


Click Consult has signed an extended SEO and content deal with UEFA.

The Cheshire agency began working with the football body in 2021 and this new contract will take the partnership into 2024.

Click will be implementing technical strategies across SEO, content strategy and user-focused content.

“We are extremely pleased that UEFA is continuing to work with our team. Being placed in the North West, football is rooted in our core. Many of us grew up watching the beautiful game, having a passion passed down for generations, so it is an honour for us to continue working with UEFA to support their wider teams to deliver core services through utilising Click’s technical expertise and capabilities to facilitate UEFA’s wider business requirements,” said Mark McGonigle, Search Strategy Director at Click Consult.

“With the recent success of the Lionesses in the Euros 2022, and the new Champions League, Women’s Champions League, Europa League and Europa Conference League seasons, we’re looking forward to collaborating with UEFA to keep continually driving the search marketing success of the governing body in the run up to EURO 2024.”

The agency’s brief is to achieve maximum engagement for content, achieving the best search engine results for competitive keywords and monitoring and reporting performance.

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