Truth Creative has provided a branding makeover Ellansé, a key product in the portfolio of long-standing client Sinclair.
Ellansé is a dual-action, collagen-stimulating facial filler that instantly restores contours whilst promoting patients’ own collagen production over time. It can help to smooth out wrinkles and reduce the signs of facial aging.
Truth’s support for Ellansé follows a corporate branding project for London-headquartered Sinclair, a subsidiary of Huadong Medicine Corporation Limited, an aesthetics business focused on making people look naturally good and healthy for their age.
Using scientific insight, Manchester-based Truth was asked to ensure that physicians and injectors were fully aware of what Ellansé can do for patients, developing a refreshed brand proposition that will help Sinclair reach commercial and growth targets in the business-to-business market.
Truth’s work for Sinclair included a new brand identity and brand guidelines, Brand Lab and proposition, design for print, case study filming, photography and sales collateral.
Alexandre Vintila, brand manager for Ellansé, said: “Revitalising a brand and staying true to its initial vision is never an easy task, but we managed to do it with Truth. They understood the brand and allowed us to capture everything that was needed to consolidate our brand proposition and evolve the identity of Ellansé. Now the brand shines worldwide and it couldn’t have happened without Truth.”
Jo Scott, co-founder of Truth Creative, added: “Sinclair is a successful global business operating in a very competitive market and Ellansé is a very significant product for them. We’ve really enjoyed the challenge of ensuring that the Ellansé proposition is fully understood by those in a position to introduce it to people seeking to look naturally good and healthy for their age.”