Drummond Central is behind a global campaign for Triumph Motorcycles to launch its newly monikered The Rocket… The Rocket 3 Storm.
The Force of Nature campaign was shot in the Californian desert to showcase the 2024 release of the legendary muscle roadster, which has been “turning heads” for two decades.
“The Rocket 3 is an absolutely epic motorcycle, there’s not another bike that even compares when it comes to style, performance and capability,” explained Drummond Central’s Creative Director, Kevin Hughes.
“Our job was pretty simple really, to show this motorcycle off in all its graceful, muscular glory and let the bike do the talking.”
The campaign film was directed to in a cinematic style, contrasting the “dark and moody” colour scheme of the bike with the flame-red sunsets and storms. The aim being to show that “only nature itself can match the Rocket 3’s power.”
Photography was by Jordan Pay, with “aggressive” riding footage filmed by Paul Barson.
It will be the basis for a global communications campaign, running across organic and paid social, web, YouTube and print.
Drummond Central has worked with Triumph since 2022.
