Cancer Research UK will be collaborating with Trinity Mirror on a series of good news stories across its regional and national titles.
Starting next week, content will be shared every Monday in titles including Newcastle Evening Chronicle and Manchester Evening News.
The “good news” will show the progress researchers are making in the fight against cancer, with each week focusing on a different theme, from early diagnosis to treatments and prevention.
“Through our partnership with Trinity Mirror we will reach millions with the message thanks to research, challenges are being overcome, better treatments are being developed and progress is being made,” explained Jo Cooke, director of brand, marketing and innovation at Cancer Research UK.
“We want to share with readers the everyday good news moments that are happening across the UK to show the impact that research is having on people who have been affected by cancer.”
It will form part of a wider campaign by the charity, which will appear on television, cinema, outdoor, digital and social media.
“This is a fantastic partnership. Millions of our readers across the UK will hear about the ground-breaking work Cancer Research UK is doing to beat cancer,” added Lloyd Embley, editor-in-chief for Trinity Mirror.
“Our readers are always interested in health stories and this partnership will give content which our audience will want to read alongside an important message. By also having the partnership featured in Trinity Mirror’s local titles, our readers will have bespoke local articles relevant to them and where they live.”
