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Training provider appoints

mpirical has been appointed by telecoms education supplier Mpirical to help them market their training packages.

Mpirical and – both of which are based in Lancaster – will work together to promote 5G and 4G training, as well as Mpirical’s OnlineAnytime on-demand digital packages, which provide around-the-clock video-based training.

The telecoms training specialist delivers technical training globally covering 2G, 3G, 4G and 5G, as well as complementary and emerging technologies. The team aim to bring telecoms learning to life and make learning accessible to telecoms professionals of all levels and roles.

They will be drawing on’s experience of more than 10 years in SEO to help them reach new audiences. This will involve a full SEO audit of their website, and hands-on training for the Mpirical team.

Operations manager Ethan Giles said: “We are really looking forward to working with Mpirical on their digital planning. Given their learner-focused platform this dovetails really well with our people-focused approach to digital marketing, both in terms of those implementing and learning digital marketing, but also in terms of the end customers. While Mpirical are ‘bridging the gap between distance learning students and instructors’, we at will be bridging the gap between their audience and their service offering.

“Mpricial’s ability to be adaptable will work excellently when combined with our years of experience in the ever-changing world of SEO. We’re confident that our training of their team, alongside our audits, will be put to good use and result in the key objective of supporting their business goals.” was recently shortlisted for Search Campaign of the Year at the 2020 Prolific North Awards, which take place online in September.

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