The Prolific North Top 50 Integrated Agencies 2018

David Prior's picture
by David Prior

Welcome to the 2018 edition of the Prolific North Top 50 Integrated Agencies, the definitive list of the North’s leading advertising, marketing, integrated, sales and communications agencies.

Once again, this initiative is published with support from Mustard Research, who ensure that the ranking is compiled completely independently.

The Top 50 Integrated Agencies initiative complements Prolific North’s other definitive rankings including the Top 50 PR Agencies and Digital Agencies.

Unlike most agency rankings, the Prolific North ranking is wholly independent and is anchored on financial information taken from Companies House, supplemented by additional information provided by an overwhelming majority of the agencies contacted.

We would like to thank Private White V.C. for hosting a launch event for the Top 50 last night at its historic factory on the Salford/Manchester border.

Described by Hypebeast.com as "one of the most respected menswear brands in the world", CEO James Eden put on a factory tour and refreshments for the invite-only guests before proceedings were wrapped up with the unveiling of the top 10.  

Guests during the Private White V.C. factory tour last night

The ranking is predicated on a formula which examines a variety of factors including shareholder funds and/or balance sheets, turnover, pre-tax profits and headcount. As only around a third of the agencies file full accounts (over £6.5m turnover), part of our agreement with companies providing confidential information is that we will not itemise or publicise their individual financials.

Agencies were not offered the option to be included or not.

This does mean that certain agencies may appear – usually - lower in the ranking than many observers might have expected but offering agencies the option to opt out rather than report on a one-off disappointing year would dilute the definitive nature of the list.

In total, we have engaged over 130 agencies and we would like to take this opportunity to thank all the agencies – whether they are included or not – for their time and attention in helping to create this unique financial snapshot of Northern marketing services excellence.

This year's ranking

For the sixth year in succession - every year we have run the Top 50 Integrated Agencies - McCann Manchester comes out top, with another Manchester operation, Havas Lynx, remaining in second.

Healthcare marketing services specialist Adelphi Group, part of Omnicom Group, is included for the first time and goes straight in at number three.

Yorkshire agencies make the remainder of the top six, with Leeds-based Intermarketing coming in at fourth and Sheffield's Jaywing and Leeds's Home slipping a place each to fifth and sixth respectively.

A special mention should go to Cheadle's Fresh, who surge 12 places to number seven, with Newcastle's Drummond Central rising five places to enter the top 10 for the first time.

 

The Prolific North Top 50 Integrated Agencies 2018

in association with Mustard Research

Rank Company Location Ownership Staff Clients
1 (1) McCann Manchester Manchester Interpublic 347

Aldi, CrossCountry Trains, Magnet Kitchens

2 (2) Havas Lynx Manchester Havas Group 329

Astellas, Astra Zeneca, Sanofi

3 (-) Adelphi Group Bollington Omnicom Group  320 Various pharma clients
4 (3) Intermarketing Leeds Advantage Smollan Group 200 Adidas, Reebok, BUPA 
5 (4) Jaywing Sheffield Public (AIM) 279 first direct, Mazda UK, Pandora
6 (5) Home Leeds Private 177 Jet2.com, Jaguar Land Rover, Asda Money
7 (19) Fresh Cheadle Private 78 Santander, M&S, Mothercare
8 (7) MB Advertising & Marketing Sheffield MG Group (UK) Ltd 71 JCT600, Drive Motor Group, Marshall Motor Group
9 (8) Media Agency Group Manchester Private 50 Liverpool One, Verizon, Mexico Tourist Board
10 (15) Drummond Central Newcastle Private 50 bet365, Metro, Moneyguru
11 (10) CreativeRace Leeds Private 125 Greggs, DFS, Silver Cross
12 (13) BJL Manchester Private 70 ASDA, Swinton Insurance, Ronseal
13 (11) Momentum Instore Handforth Private 122 Sainsbury's, TK Maxx, Boots
14 (9) Elmwood Leeds Private 40 Heck, Alpro, Gatwick Express
15 (12) Love Creative Manchester Private 60 Haagen-Dazs, Umbro, Nestlé
16 (16) Gecko Leeds Private 58 VW, Superbreak, Mecca
17 (18) SteinIAS Bollington Private 71 Samsung, Merck, Trelleborg
18 (25) Propaganda Leeds Private 31 Ann Summers, Clipper Logistics, FMG
19 (21)

Savvy

Leeds Private 73 Mars, Adidas, Poundland
20 (14) Refinery Manchester Private 71 Akzo Nobel, Manchester Arndale, JD Williams
21 (24) Brass Leeds Private 81 Coty, Hammonds, Fleetcor
22 (23) Uniform Liverpool Private 60 Ideal Standard, Amtico, Innocent
23 (17) TBWA Manchester Manchester Omnicom Group 56 Bosch, JD Williams, Thorpe Park
24 (-) FPP Newcastle / Leeds Private 55 Anchor, Pantene, Arla
25 (41) A&P Preston Private 45 DAF Trucks, Redrow Homes, Furness Building Society
26 (31) Workhouse Marketing Preston Private 36 Stax Trade Centres, Crown, Hempel
27 (-) Shoot the Moon Manchester Private 33 Pets at Home, TUI, Co-op
28 (22) Delineo Manchester Private 40 United Utilities, Co-op, Roberts Bakery
29 (28) Bluestorm Hull Private 29 Hull City Council, AAK, Chaucer Foods
30 (-) Principles Leeds Private 38 Eon, Co-op, BBC
31 (34) driven Wilmslow Private 25 Alpecin, Blue Diamond Growers, Go Outdoors
32 (32) Seventy7 Manchester Private 74 Jimmy Choo, M&S, Tom Ford
33 (36) Live & Breathe Leeds Private 65 Peroni, Happy Egg Co, Body Shop
34 (46) Ponderosa Leeds Private 39 Russell Hobbs, Skinny Brands, ABI
35 (-) Cirrus Wilmslow Private 38 eBay, Paypal, EE
36 (-) Creative Marketing Services Leeds Private 20 Arcadia, Network, NHS
37 (47) Oakbase Wilmslow Private 30 TJ Hughes, Bunzl, Mattel
38 (-) Uber Sheffield Private 20 Dr Oetker, Audi, Next
39 (-) Big Brand Ideas Cheshire Private 48 Shell, Nextbase, Bostik
40 (38) We Are Boutique Leeds Private 17 Craghoppers, Ryobi, Leeds City Museum
41 (-) Born and Raised Sheffield Private 24 HSBC, SITA, Arco
42 (45) DS.EMOTION Leeds DES Digital 38 Hilton, Hill Residential, Civica
43 (-) Cravens Newcastle Private 17 First Group, Virgin Money, Ladbrokes Coral International
44 (-) Ilk Agency Leeds Private 26 ABP, Brewdog, CityFibre
45 (35) Heckford Advertising Preston Private 39 Sandcastle Water Park, Lutron, Winfields
46 (30) Parker Design Northwich Parker Design Group (UK) 32 AstraZeneca, Electricity North West, Thomson Reuters
47 (26) Hangar Seven Macclesfield / Leeds Private 160 Asda, B&Q, Barbour
48 (50) Banana Kick Leeds Private 45 Plusnet, NISA, NHS
49 (-) Wilson Cooke Bury Private 25 Co-op, Jigsaw, Claremont
50 (-) Parallax Leeds Private 24 Town Centre Securities, Playertek, Goal.com

 

The Prolific North Top 50 PR Agencies

See the full ranking here

The Prolific North Top 50 Digital Agencies

See the full ranking here