Tomoro Agency has been appointed as the digital marketing partner for Huskee in both Australia and and the UK.
The win for the Leeds agency, which also has an office in New South Wales, came off the back of its work with Huskee’s parent company, BioPak Group.
“Tomoro Agency has consistently delivered phenomenal results for BioPak and Decent Packaging in markets around the world,” said Michiel Tops, CMO at BioPak.
“With Huskee now onboard, Tomoro is globally working across our entire portfolio of brands, which allows us to take a far more strategic approach, share best practices, and maximise impact globally.”
The Australian reusable cup company was started by a speciality coffee roaster from Sydney. Saxon Wright was invited to visit a coffee farm in China, to collaborate with local farmers to improve quality and environmental standards.
With the coffee husk being a natural by-product of coffee processing, the idea emerged to transform this material into something valuable. That concept became the HuskeeOriginal.
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Last year, BioPark acquired the brand, stating it wanted to “fast-track and strengthen both BioPak and Huskee’s shared vision towards a circular economy and a world without waste.”
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“We’re excited to partner with Tomoro Agency as we continue to grow our presence in Australia and the UK and target a younger audience in the B2C space,” said Caitlin Swift, Marketing Manager at Huskee.
“Their expertise and proven results with our sister brands give us confidence that together we can drive profitable and accelerated growth.”
Philip Crampton, Chief Digital Officer at Tomoro Agency added:
“We’re thrilled to extend our partnership with the BioPak Group and to be working with such an innovative and inspiring collective of brands across Australia, New Zealand, Singapore, and the UK,”
