Digitaloft, the organic growth agency based in the North West, officially launches its new brand identity today (April 21), with a new website and brand persona reflecting the agency’s continuing growth.
The rebrand is designed to reflect the agency’s decade of evolution and its ambition to stand out in a competitive market.
The new identity brings a bolder and more distinctive presence to the brand, combining a redesigned website, striking new visuals, refined brand persona, and a more distinctive use of colour. These changes aim to more accurately reflect Digitaloft’s positioning and approach to delivering impactful organic growth strategies, with a fundamental focus on generating commercial growth and additional revenue for the agency’s diverse portfolio of clients.
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The updated brand also “reinforces the agency’s commitment to its core values” and its focus on delivering what it describes as “great work, not good work” for its clients.
James Brockbank, Digitaloft’s managing director, said: “When I founded Digitaloft over a decade ago, the search industry was vastly different to what we see today. But the only thing that will never change in search is that businesses need to make money from it.
“And so when I started to think about what was next for Digitaloft, I knew that our agency proposition needed to centre around our core belief: The only true measure of SEO and digital PR success is revenue. Anything else is either progress, noise or vanity metrics.”
Brockbank said that this is something the agency has discussed at length both internally as an agency, and with existing and potential new clients alike: “It seems that everyone is pretty much aligned on this statement, but is perhaps reluctant to explicitly say it. Not anymore. We know that people are already searching for what you sell, and we’ll make sure that they find you, not your competitors.
“I’m incredibly proud of the growth that Digitaloft has seen since 2014. But I’m even more excited to see where we go next.”
He concluded: “Our message is simple: We help you capture more revenue from search.”
Digitaloft’s clients include Booking.com, Prep Kitchen, Emma Sleep, and many more.
