Weber Shandwick Manchester has been tasked with changing the perceptions of Rhyl, the once popular North Wales seaside resort.
Denbighshire County Council, as well as partners including North Wales Housing and Rhyl Town Council, has appointed the Manchester agency with a brief to position the town as a “desirable place to not just live and work, but also a place to invest and do business”.
Rhyl, a former tourism hotspot, has declined in recent decades but a regeneration plan is now in place.
A Love Rhyl website was launched last year, and Weber Shandwick will now work on a year-long placemaking campaign to bring the history of Rhyl to life.
Sian Owen, lead officer of destination, marketing and communications at Denbighshire County Council, said: “We really want to position Rhyl as being a desirable place to not just live and work, but also a place to invest and do business, and so we needed an agency whose ideas we believed add value to work already underway and who we thought would be able to best achieve these objectives, and that’s where Weber Shandwick stood out for us.”
Jo Leah, managing director at Weber Shandwick and Chair, English regions & Wales, said: “As an agency we are passionate about placemaking, and the Manchester office has already worked on a number of successful campaigns of this kind to strengthen places across the UK.
“We will be delivering a multichannel strategy to meet the aims of this project, making a positive impact on Rhyl and its locals through improvements that will see an incredibly bright future for the town.”
The win extends the agency’s footprint in Wales, where it already works with clients including Anglesey, Conwy, Snowdonia and Bangor University.