Thompson Brand Partners has launched the branding for the new Temple district in Leeds city centre.
The district takes its name from Temple Works, the Grade I-listed building which is a landmark for the area, and has been redeveloped by CEG. There will be a combination of 281,000 sq ft of modern workspace, 1,118,500 sq ft of homes and leisure, event and outdoor spaces.
The logo created by Thompson Brand Partners reflects the façade of Temple Works. The agency has also developed the line LS1.1, to connect the Temple postcode LS11 with the city centre LS1.
The branding was launched at a major event in the district on 25 September and has been applied to a vision film, event dressings, invitation, newspaper, website and hoardings around the site. The first two workspace buildings totalling 180,000 sq ft were released at the event, with construction due to commence early in 2020.
Aisling Ramshaw, Head of Marketing at CEG, said: “Our ambitions for this part of Leeds are extremely high, with all the buildings designed to the very highest quality. Rather than brand elements of the development, the team at Thompson helped us to think bigger and to brand the whole new district.
“The name Temple has already gone done very well with stakeholders, centring the brand around one of the most important buildings in the city and we are confident that our neighbours will join us in using this name for the wider district.
“The idea of using textile weave is genius, creating the impression of quality, recognising the past, but living very much in the future.”
Executive Creative Director at Thompson, Ian Thompson, added: “We’ve been working on this for nearly a year, so to see it going live is fantastic. This part of the city is already home to some great companies and venues, but CEG’s large-scale place-making skills will revolutionise it.
“The brand we have created needed to be both human and meaningful, in a way that doesn’t look back, but knows where it comes from.”