THG Fulfil, the ecommerce fulfilment and courier management solutions arm of THG Ingenuity, and BON CHARGE, a leader in science-backed wellness technology, have announced a new strategic partnership.
The collaboration will see THG Fulfil manage BON CHARGE’s UK fulfilment operations from its state-of-the-art Omega distribution centre in Manchester, significantly enhancing delivery speeds and service for BON CHARGE’s growing UK customer base.
The partnership was driven by rising consumer demand in the UK for BON CHARGE products and by moving fulfilment closer to UK customers, it optimises delivery speed and reliability, while reducing lead times. By leveraging THG Fulfil’s advanced automation and integrated technology stack, BON CHARGE can offer 12:30am next-day delivery cut-offs, extending purchase windows and enabling customers to receive products faster.
BON CHARGE’s rapid growth is being driven by a multi-channel strategy, including direct-to-consumer sales, a partnership with leading wellness platform Healf and brand-building initiatives, such as its announcement as Fulham FC’s Official Red Light & Recovery Partner. This diversified approach is in turn increasing demand and raising expectations around delivery speed, hence the need for a highly agile and scalable fulfilment solution.
In the past year, BON CHARGE has also partnered with Smartech to showcase its wellness range with an exclusive shop-in-shop experience at Oxford Circus’ iconic Selfridges introducing a physical presence in the UK. Its visibility and commitment to UK customers has expanded with its tools now hosted in luxury wellness facilities, such as Mandarin Oriental Hyde Park, London, whilst being spotlighted at monthly community wellness experiences.
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BON CHARGE’s operations will leverage THG Fulfil’s facilities, including AutoStore and Geek+ robotics, and the integration of THG Fulfil’s order management system, including its advanced warehouse management system and end-to-end courier management platform, will provide BON CHARGE with a truly scalable solution built for ecommerce.
The brand was onboarded and live in 13 days, enabled by THG Fulfil’s Shopify Connect integration and pre-configured fulfilment architecture. This rapid deployment ensured immediate operational readiness across inventory, fulfilment, and reporting, with zero disruption at go-live, providing the agility required to not just meet, but to exceed the evolving demands of the wellness market.
Tom Killeen, COO, THG Ingenuity, said: “We are delighted to partner with BON CHARGE, as they share our commitment to innovation and customer satisfaction. This collaboration highlights our dedication to providing world-class ecommerce solutions, leveraging our expertise with AI-driven automation and cutting-edge robotics like AutoStore and Geek+. We are not just fulfilling orders; we aim to empower BON CHARGE to deliver on their promise of restoring balance, ensuring their customers receive premium wellness products with unprecedented speed and efficiency.”
Tim Bailly, COO, BON CHARGE, added: “THG Fulfil is the right partner to support BON CHARGE’s continued growth, particularly in elevating our customer experience across the UK market. The speed and quality demonstrated during the deployment process were a clear reflection of their capabilities and high standards, with the solution successfully going live within just one month. From day one, we have felt a true spirit of partnership, driven by the passion, dedication, and commitment of both THG Fulfil & BON CHARGE teams to deliver excellence at every stage.”
With modern life “disrupting biology,” BON CHARGEclaims to restore it by providing science-backed wellness tools across its categories of red light technology, blue light blocking, PEMF, EMF shielding and infrared sauna products. Product innovation is guided by its Scientific Advisory Board, leading experts in human performance, integrative medicine and longevity, who support its pillars of recovery, beauty, sleep and wellness.
