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The Traitors lands Format of the Year in K7’s annual Tracking the Giants report

The Traitors, All3Media

The highly anticipated annual report Tracking the Giants was unveiled by Manchester-based global media consultancy, K7 Media, at MIPTV in Cannes this weekend, with The Traitors landing the prestigious title of Format of the Year.

The Traitors garnered unparalleled success during the year, marking an extraordinary year-on-year increase in new releases, soaring from seven in 2022 to an impressive 11 in 2023. This solidifies its position as the leading format on the global stage.

Good Luck Guys by Banijay is The Rising Format Star with six new adaptations. The Floor by Talpa Studios is poised to dominate 2024, as The Format to Watch, fuelled by recent launches and confirmed sales, with ten new commissions following its successful premiere on RTL4 in the Netherlands.

The report also highlights the resurgence of format revivals, with Family Feud (aka Family Fortunes) by Fremantle leading the charge as Revival of the Year. With a total of nine new adaptations, including both revivals and expansions into brand new markets, Family Feud exemplifies the enduring appeal and adaptability of timeless formats.

Germany, Spain, and Belgium emerged as the leading importers of new formats, witnessing a slight shift in rankings with Spain’s ascent and The Netherlands’ descent. This trend suggests a robust domestic format market in The Netherlands, where locally produced launches are gradually replacing imported ones. Spain experienced notable growth, with a significant portion of imports originating from the UK and Dutch markets.

As the industry eagerly awaits the next wave of groundbreaking formats, Tracking the Giants remains an indispensable resource, providing invaluable insights into the ever-evolving world of television programming.

K7 Media CEO and founder Keri Lewis Brown said: “Over the last six years Tracking the Giants has grown into an important bellwether for the TV formats industry, and we’re delighted to be partnering with MIPFORMATS to launch it this year.”

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