Salford EdTech start-up Immersify secures £260k investment

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Immersify Education

Salford-based EdTech start-up Immersify Education has secured a £260,000 combined investment from GC Angels, Greater Manchester Combined Authority and business Angels from the North of England.

The money will fund the development and release of its educational software application to the education sector. The company provides learning tools for university students using augmented reality, interactive animation, gamification and personalised learning.

These tools can be embedded and delivered within academic courses that have traditionally been theory-based. CEO Chloe Barrett started Immersify Education in 2018 and has launched a research-driven pilot across eight universities around the world after receiving European funding.

The business will now be making several significant hires to build the development team and take the product through to its final development stage, ready to go to market in the 2020/21 academic year.

Barrett said: “It is a really exciting time for Immersify Education with the investment and support from such fantastic investors to take us through the final stages of development.

“We believe this product is really going to make a difference to traditional education and are delighted with the support network we have around us. It’s been great working alongside GC Angels and we can now look towards expanding on a global scale to allow our platform to be used across a range of areas in a variety of countries.” 

Jessica Jackson, Investment Director at GC Angels, added: “We’re really pleased to have supported this business with its seed round. It has huge potential to make a difference to students coming through university today who have expectations of technology-driven learning.

“Chloe and her team have created a very interesting product set and 2020 promises to be an exciting time for their growth. GC Angels is proud to be helping Greater Manchester’s ambitious female founders access funding and we look forward to seeing how Immersify Education will grow.”