Jacobs-backed Raven Track works on white-label casino

Stephen Chapman's picture

Raven Track, the latest venture from Warren Jacobs (ActiveWin, Adzooma), has partnered with Lindar Media on its white-label casino, MrQ.com.

The Manchester affiliate tracking platform will provide an integrated solution for the casino, with compliance services, two-way API integration and targeting technology to optimise performance and generate affiliate commission calculations.

“The Raven Track team can boast having more than 30 years of expertise in the online gambling sector, and we have first-hand experience dealing with a variety of challenges in affiliate tracking. This gives us a clear edge over competitors,” explained Jacobs.

“We’ve been on both sides of the equation, and we understand the problems faced by affiliates and operators in today’s market. It put us in a unique position to consider all facets of tracking, which allowed us to create the Raven Track platform.

“We launched the service to offer a bespoke service to a hand-picked group of partners, including global operator Betfred. The results were thoroughly successful, and even surpassed our expectations.”

Raven Track has been developed specifically for the i-gaming industry.

“Raven are a great fit for us as we continue to scale. We believe that investing in the very best technology should be at the heart of everything we do. Since MrQ.com have worked as advertiser/publisher with other platforms, we are confident in Raven’s ability to streamline processes and accurately monitor performance, allowing us to focus on other growth areas of the business,” added Savvas Fellas, Managing Director at Lindar Media.