TBWA\MCR is behind Park Christmas Savings’ new 2026 festive campaign.
Starring a reimagined Earl.E.Bird character, it’s hoping to inspire early saving for next year’s Christmas.
“Earl has become such a cherished part of our Christmas campaigns, and this year he’s back doing what he does best — bringing joy, humour and a bit of magic to the festive season,” said Katherine Scott, Director of Marketing at Liverpool’s Park Christmas Savings.
“Families are navigating busy, often stressful lives, and our mission remains the same — to help them plan ahead for Christmas in advance in small, manageable steps. We’re incredibly proud of this year’s campaign, and we hope Earl brings a smile to households across the UK this December.”
It will air in ad breaks during ITV’s I’m a Celebrity, Loose Women, and Emmerdale.
The campaign is voiced by actress Hayley Tamaddon (Emmerdale, Coronation Street), who won 2010’s Dancing on Ice.
READ MORE – TBWA\MCR exposes hidden horror of endometriosis in Halloween film
“Following Earl E. Bird’s Effie-winning twerking triumph last Christmas, our in-house content team, Sting Studios, had a blast bringing him back again this year,’ said Gary Fawcett, Executive Creative Director, TBWA\MCR.
“It’s a pleasure to work with a brand that not only supports people through a challenging festive season, but also insists on spreading a little joy with their advertising.”
The ad will run until 31 January 2026.
Media planning and buying was through Medialab Group, with Antler Social doing social media strategy, while Collette Walsh Media (CWM) is handling PR, press office and campaign media strategy.
