TBWA\MCR has been chosen to provide strategic support for HOME, Manchester’s centre for international contemporary culture.
HOME opened in 2015 and has since had more than three million visitors, who come to see independent films, theatre and art.
TBWA\MCR CEO Fergus McCallum said “HOME is a fantastic facility, with real benefit to the city and community so we’re really pleased to be working alongside them.
“The Agency has developed a really exciting evolution of the brand’s positioning, with a new brand film due to run in HOME cinema screens very soon, and we’re continuing our strategic support as we move into 2020 with a more detailed comms plan for the year ahead.”
John Gilchrist, Executive Director at HOME, added: “We are really excited to be working with TBWA\MCR as we prepare to celebrate our fifth year on First Street.
“Together we’ve been speaking to audiences, stakeholders and our team here at HOME to get a better sense of how we can reflect and serve our region. We’re looking forward to see where this journey takes us.”
