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TBWA/Manchester wins David Lloyd account after three-way pitch

David Lloyd

TBWA\Manchester has been appointed as the creative agency for David Lloyd Clubs following a three-way pitch.

The agency will be responsible for brand and activation campaigns to include TV, OOH, print, digital and social.

Lisa Nichols, Executive Creative Director at TBWA\Manchester, said: “David Lloyd Clubs’ with its premium, family-friendly offering really is like no other health and fitness group, and so it’s been great to look at how we creatively communicate this for 2019 and beyond.”

CEO Fergus McCallum added: “David Lloyd Clubs hold a unique position in the health and fitness category and we’re excited about bringing this to life using our sisruption philosophy.”

Andrea Dearden, Marketing Director for David Lloyd, said: “The TBWA team impressed us right from the start of the pitch process both strategically and creatively.

:Their approach showed that they really understood what makes us unique and we’re looking forward to launching the new campaign and an exciting year ahead.”

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