TBWA\Manchester has released a new campaign for Italian theme park, Gardaland.
It comes as the destination seeks to position itself as being more than a day-trip, by promoting its new Magic Hotel.
As well as a television campaign, there will be social media and a partnership with Junior Bake Off on the Discovery Channel in Italy.
“The Park experienced an increase in the number of Visitors, with a 17% growth compared to 2017 while the occupancy rate of the two Hotels rose by 5%. We are very pleased that our hotels reached an occupancy rate of 85% during this past season,” said Marketing Director, Luca Marigo.
