TBWA\Manchester has created a fully integrated campaign to promote the launch of the UK’S biggest Birds of Prey show.
The Falconer’s Quest launches at Warwick Castle on 6th April and will include up to 70 birds of prey, as well as following the story of a young falconer growing up in the castle. TBWA’s campaign will include TV, Cinema and OOH.
Gary Fawcett, Executive Creative Director of TBWA\Manchester, said: “We wanted to show the scale of not only the new live show, but of all the live events that happen against the backdrop of the castle daily. The Falcon became the perfect creative vehicle to let us see all that Warwick Castle offers.”
Jamie Turner, Marketing Director at Warwick Castle, added: “We pushed TBWA\Manchester to help us show more than just our new news this year and ‘Let Your Imagination…’ really allows us to give a snapshot of the experiences you can have at Warwick Castle.”
The campaign was created by Jason Chadwick and Sam Rutter and directed by Yoni Weisberg of Chief Productions.
