Victoria Leeds has appointed Tall as its new creative partner, bringing together two organisations deeply rooted in the city.
The partnership will see the local agency provide ongoing creative support and campaign development for one of Leeds’ most iconic retail and lifestyle destinations.
Victoria Leeds is entering a new phase of growth, and has appointed Tall to bring that vision to life. The agency will work closely with the Victoria Leeds team to maintain a cohesive, premium standard across campaigns, events, and everyday communications.
The partnership represents a significant investment in creative talent, reinforcing Victoria Leeds’ desire to collaborate with leading businesses in and around Leeds. A highlight promises to be the Victoria Gate 10th anniversary campaign taking place during the Christmas period, alongside major seasonal activations such as Fashion Week and a Summer activation.
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The partnership will begin with an initial immersion and strategy phase to align priorities across both teams. This will be followed by delivery across a series of seasonal campaigns and brand moments throughout the year.
Beyond the initial phase, the partnership also includes enhancing the performance of digital platforms and ensuring campaigns feel cohesive and high-quality across all touchpoints. The scope spans creative direction, campaign development, digital support and ongoing brand management.
Hayley Brightmore, marketing manager at Victoria Leeds, said: “Over the last four years, we’ve worked hard to build a refreshed premium brand that truly resonates with our target customers. This year, we’ve got some exciting plans on the horizon, and Tall have completely understood what we’re aiming to achieve. I can’t wait to see what we create together, continuing to tell the beautiful stories within our arcades in the most visually engaging ways and bringing the brand to life.”
Guy Utley, executive creative director at Tall, said: “Partnering with Victoria Leeds is a huge milestone for our business. As a Leeds-based agency, not only do we all live and work in Leeds, but we also genuinely shop, dine and enjoy Victoria Leeds too. We know the area better than anyone and plan to bring that genuine understanding of the community to the partnership. For us, this isn’t just about winning a new client, it’s about being a part of a really exciting project and shaping their future together.”
