Digital brand experience specialists Tall has been appointed by Dermalux to support the launch of its new consumer LED skincare product, marking the beginning of a new partnership between the two businesses.
Dermalux has built its reputation in the professional and clinical skincare industry through its LED phototherapy technology. Its latest launch brings that expertise directly to consumers, making professional-grade LED light therapy more accessible for use at home.
Tall has created the digital experience supporting the launch, with a new consumer-facing ecommerce platform now live. The site has been designed to introduce the range, communicate the technology behind it and provide a seamless journey from discovery through to purchase.
Following an initial launch phase in August, the full ecommerce experience went live on 1 September, bringing Dermalux’s new consumer products together within one Shopify platform.
The new platform has been designed to support both the initial launch and Dermalux’s longer-term consumer growth, providing a scalable foundation for future products and markets.
A key focus for Tall has been translating Dermalux’s established professional and clinical credentials into a consumer experience that feels clear, premium and accessible, while helping customers understand the technology and what differentiates the range in a growing LED skincare market.
Guy Utley, executive creative director at Tall, said: “Dermalux has a fantastic reputation and a huge amount of expertise behind its technology, so being trusted to help bring that to a consumer audience is an exciting opportunity for us.
“We’ve worked with product-led brands where the challenge is taking something technically complex and making it feel simple, compelling and easy to buy. That experience has been really valuable here, helping Dermalux communicate what makes its technology different without losing the credibility behind it.
This is more than a website launch. We’ve created a digital experience that supports this next stage for Dermalux, while giving the brand a strong foundation for future products and growth.”
Launched in 2008, Tall is a customer-focused team of digital experience specialists “dedicated to supporting clients on their journey to digital success.” Its clients have included brands like LEGO, SharkNinja and Tofoo.
