Parcel2Go has launched its first brand campaign, with the help of a stork called Sven, and Altrincham’s IF.
IF. was briefed to make the Greater Manchester company the favourite brand for people who regularly send parcels.
“Our expert in parcel delivery happens to be a stork,” explained Jo Whiteley, IF, Director Creative.
“With his sage-like knowledge and personable, caring nature, Sven is passionate about helping everyone experience the joys of easy delivery. He is an independent voice that uses his expertise to endorse Parcel2Go. The ancient Greeks believed that storks brought babies to families. Over the years the story has been reinforced through literature, movies, and cartoons, making it an instantly recognisable symbol to convey the idea that your parcels will be delivered with the same care and attention as a newborn baby.’
Launching this week, it will run into February, to coincide with an increase in parcel sending.
A digital-first campaign is focused on YouTube and Meta executions, plus national radio.
‘IF. have delivered and beautifully executed a big idea here. Parcel2Go is about having all of the options and none of the hassle and Sven brings that to life in a memorable, engaging and compelling way. We’re excited to see where he can take us,” said Adam Harris, MD at Parcel2Go.