Manchester entertainment consultancy Sundae has been chosen to lead communications for Lost Horizon, the world’s largest virtual reality music and art festival.
The festival, which takes place on 3rd & 4th July, is from the team behind Shangri-La at Glastonbury and will feature a line-up of global artists, in support of The Big Issue and Amnesty International UK.
There will be four stages – Freedom, Gas Tower, Nomad and SHITV – and more than 50 music acts, 100 artists, 50 film and 250 artworks.
The line-up includes Andy C, Carl Cox, Fatboy Slim, Jamie Jones, Noisia (DJ set), Peggy Gou and Seth Troxler on the Gas Tower stage, programmed by Orca Sound Project, plus A. Skillz, Alabama 3, Coldcut, Frank Turner, My Baby, My Bad Sister and Krafty Kuts on Global Local’s Freedom Stage, the festival is expecting to reach a huge audience across the world.
Sundae announced Lost Horizon at the start of June.MD Fiona McGarva said: “This is a once in a lifetime, dream come true project. Lost Horizon is at the forefront of VR for music and art, creating something that has never been considered before, and setting the bar incredibly high.