The Stroke Association is partnering with Smooth Radio for a Coronavirus awareness campaign.
The deal was developed and negotiated by PHD Manchester and features Smooth Radio presenter, Myleene Klass, interviewing stroke survivors about their experiences through enhanced segments throughout the day.
The campaign is to drive awareness about the challenges faced by stroke survivors and how the charity is supporting them during the current pandemic.
“The number of people attending Accident and Emergency departments has been down by over 50% in recent weeks. Worryingly, hospitals tell us they are seeing fewer stroke patients, but stroke still strikes every five minutes in the UK – and can change lives in an instant,” said Dominic Brand, Executive Director of Marketing and External Affairs for the Stroke Association.
“With our ability to deliver services dramatically impacted by the lockdown, we need to let people know that stroke is a medical emergency and they need to call 999 if they see or experience any of the FAST symptoms. It’s vital that people also know the Stroke Association is still here, working with the NHS, to support survivors to rebuild their lives after stroke.”
The campaign will also run across social media and PPC.
“We’re pleased to shine a light on the support that the Stroke Association is providing stroke survivors, both at this crucial time, and in general throughout the UK,” said Joe Woolrich, Media Manager at PHD Manchester.
“With many listening longer on radio during the lockdown, we felt it was important to deliver a media strategy that engages listeners on an emotional level and complements the important news updates and health information that audiences are receiving.”