Stockport-based Afin Technologies is set to become a big player in the North American marketing and promotions market after acquiring Entertainment, the leading provider of local and national price promotions in the US and Canada.
The deal, which is understood to be in the region of $25million, will see Afin take over operation of Entertainment, which connects businesses to consumers with promotional offers via physical coupons and through a mobile app.
Entertainment Publications LLC – best known in the States for its large coupon book – currently employs 77 people and is based in Troy, Michigan.
As part of the deal, Afin will also take on fresh investment from Deepbridge Capital in the UK and other US-based investors.
This will support the creation of 50 new jobs in Michigan and 10 new jobs in Stockport.
