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Steven Bartlett launches tool for finding out what influences stock market

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Flight Story, the company founded by Oliver Yonchev and Steven Bartlett has released a new tool to measure the impact social media has on stock prices.

The official launch of Flight Deck comes in the wake of major stock moves driven by social media and forums. One of the most high profile was when GameStop hit the headlines in 2020 as a Reddit forum drove its share price so high it caused trading to stop and hedge funds lost around $8bn.

Flight Deck is described as a “world first” as it takes “tens of millions” of online data points and feeds them into an algorithm to give insights to listed companies.

“Social media is well and truly driving the market. Over the past year, we’ve seen how a single Tweet can both plummet or skyrocket a company’s stock,” explained Oliver Yonchev, CEO and co-founder of Flight Story.

“However, social media conversation moves so rapidly it can be challenging for brands to stay at the forefront. This is where Flight Deck comes in. We’ve worked tirelessly to build a world-class platform that picks up on these high-impact incremental mentions so that brands are better positioned to create compelling content, spark investor interest and make better decisions.”

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According to the former Social Chain duo, the data will allow companies to identify the sources which are driving company mentions, such as key opinion leaders and top news sources.

It will also carry out sentiment audits, and give “share of voice benchmarking” so measure a company’s mentions against those of its competitors.

The data will also enable companies to build audiences, as well as tracking online mentions against public available information on stock trading volume, so as to come up with a social conversation score.

“The link between online activity and capital markets has never been closer and being able to quantify our services with Flight Deck is going to be revolutionary to public companies,” added Steven Bartlett.

The software is currently in beta and will be available for FTSE 350 and AIM companies.

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