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Standby Productions behind online event content for YKK

YKK spot

The regional division of the world’s largest zipper manufacturer, YKK Europe, has appointed Manchester-based video production company Standby Productions and creative digital agency Persona Studio as content creators for its virtual stand at landmark sports trade show, ISPO Munich.

This year, YKK Europe’s virtual stand showcased its latest collection via a purpose built microsite which allowed attendees to view the entire collection close up and in 360-degrees. 

Simon Owen, managing director at Standby Productions, said: “We enjoyed working with YKK on creating a full digital customer experience that pushed the boundaries and offered so much more than a video reel on a stand. ISPO Munich is a really impressive show to be part of and we’re hopeful we can continue to work on large scale digital and video stands in the future.”

Shot at Big Shed Studio in Trafford Park, a trailer for YKK’s exhibition stand was edited working from home by Standby Productions, which has been shared globally by the various branches of YKK; YKK Europe, YKK USA , YKK Poland, YKK Chile, and YKK Metal ve Plastik.

Tom Davies, co-founder of Persona Studio, added: “With an increasing move towards virtual events and online experiences, it’s exciting to be producing content that lends itself perfectly to this new style of show. The YKK team allowed us freedom to run with our ideas, and was a pleasure to work with.”

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