Squad is behind a new TV advertising campaign for Eurocamp, the outdoor holiday company.
The decision to launch a campaign for summer 2020 follows the relaxation of the UK government’s travel and quarantine restrictions.
Manchester-based Squad say they turned around the campaign “in record time” to showcase the relevance of Eurocamp’s position to the times in which we are living.
David Barraclough, Creative Partner at Squad, said: “We wrote a host of new scripts within days, and we pragmatically utilised footage captured back in 2018. TV and radio presenter Gemma Cairney recorded the voiceover down the line.
“The campaign celebrates the fact that Eurocamp does space in a big way, done with emotion but steering clear of the well-trodden and overly affected coronavirus ads out there in abundance.”
