Sport Social Podcast Network has signed advertising partnership deals with networks in America and Australia.
Manchester-based Sport Social will now be able to offer clients advertising on Blue Wire in the US and Australia’s ARN networks.
Blue Wire features creators working in baseball, basketball and football, it also helps athletes grow their own audio platforms. Meanwhile ARN is home to podcasts from a number of genres.
The move will mean that Sport Social can place advertising on their networks and vice vera.
“We’re delighted to be partnering with Sport Social. For us, this partnership is a no-brainer; not only will it maximise revenue for both networks, it will also maximise revenue for all our podcasters too,” said Henry Ettinger, Director of Network Growth at Blue Wire.
“The team at Sport Social are innovative and hungry, and this partnership is another example of how we can work together to propel our companies and the industry forward.”
Sport Social works with the likes of Manchester City, West Ham, David Seaman and Geraint Thomas. It now generates 7.5m downloads a month.
“It’s a huge milestone moment for us to be working with Blue Wire and ARN, both leaders in their markets who share our passion for audio and sport-focussed content,” added Sophie Hind, Managing Director at Sport Social.
“All parties can give advertisers wider access to global audiences and offer greater value for the podcast creators we work with, helping them access more potential sponsorship options from new brands.”
Sport Social is backed by Manchester-based Communicorp UK.