Sport Social Podcast Network, Europe’s largest sport-dedicated podcast network, has further solidified its brand partnerships by welcoming Netflix onboard for a new campaign.
Partnering with Dentsu London, Netflix will tap into the engaged audience of The Nat Coombs Show, one of the most popular National Football League (NFL) podcasts, to promote its exclusive NFL Christmas Day games.
Hosted by Nat Coombs, a trusted voice in NFL coverage on TV and radio in the UK for over 15 years, The Nat Coombs Show provides Netflix with access to a passionate and highly engaged fanbase.
The campaign, running throughout December, includes host-read and announcer-read ads, as well as activity across Sport Social Podcast Network’s NFL and football verticals.
On Christmas Day, Netflix will feature two NFL games streamed exclusively on the platform: Kansas City Chiefs will face the Pittsburgh Steelers, followed by the Baltimore Ravens playing the Houston Texans. December is a critical month for NFL fans, with teams battling for playoff spots and games intensifying in the race for postseason positions.
Paul Swaine, brand partnership director at Sport Social Podcast Network, said: “It’s such an exciting time for us right now at Sport Social Podcast Network, as we continue to grow the network, and having world famous brands like Netflix wanting to partner with us.
“Working with The Nat Coombs Show across December and the NFL vertical brings a solid campaign with host read ads, announcer reads and social media support. Once again giving the brand a layered integrated partnership that supports and compliments their overall advertising campaign.”
Nat Coombs, host of the Nat Coombs Show, said: “We’re so pleased to be able to partner with Netflix across our various channels, helping to amplify this exciting new connection with the NFL. The NFL UK fanbase is growing and growing and settling down to watch action on Christmas Day will only enhance that.”
