One Day leads Freshers campaign for Domino’s Pizza

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One Day has been appointed to lead a national social media campaign to promote Domino’s Pizza.

The Manchester-based digital agency will target more than 800k students over the next 6 weeks. The social media campaign was entirely produced, planned and delivered by the agency.

“This campaign completely encapsulates the ambition of the agency to bridge the gap between creative agencies, media agencies and digital agencies by delivering highly-detailed creative campaigns from concept to activation all under one cross-functional team,” said Gareth Tudor.

The creative features animation, cross-image carousels and downloadable mobile wallet passes, through a mobile landing page. The campaign varies according to each location and the time of day.

“Having One Day Agency on board has been incredible! They are highly skilled, extremely talented and enormously creative. Having a fresh pair of eyes come in and add innovative ideas at such a crucial time and to aid the impact of getting our brand into the student market at a time where physical interaction isn’t always possible has been phenomenal,” added Nadine Mullan, Head of Student Marketing & Activations at Domino’s owners, SK Group.

“The entire team has been extremely easy to work with and I am certain that we will be working with them again! Looking forward to seeing the final results.”