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Femme Luxe responds to lockdown with One Day Agency


Manchester online fashion retailer, Femme Luxe, has been working alongside One Day Agency to increase sales during the lockdown.

The digital marketing agency was appointed to work across its paid social and pay per click channels in a campaign that launched at the start of the Covid-19 pandemic and then evolved according to consumer habits.

“Right off the bat, we established a great working relationship establishing the needs and objectives of the business whilst injecting fresh new ideas to drive the brand forward,” explained Edgar Pragnell, Senior Paid Social Manager at One Day Agency.

“Working closely with Peter and the Femme Luxe team, we were able to use our proprietary tools to identify emerging buying trends during the pandemic, allowing us to quickly pivot our strategies ultimately delivering fantastic outcomes.”

The Manchester agency used proprietary tools to respond to trends during the period, identifying key product lines and then moving the focus of the campaign.

It said that this led to an increase in return on ad spend (ROAS) of 182% and increase in sales of 78%, compared to similar time periods over the previous 90 days.

“We tasked them to improve our ROAS and scale revenue generated through paid media,” added Peter, Head of Marketing at Femme Luxe.

“Though it’s early in the partnership, they’ve managed to hit an all-time high ROAS despite partnering through one of the most challenging times; COVID-19. With the strategy put in place by One Day Agency, we were really confident that they can help us surpass our goals and objectives.”

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