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Soccer Aid signs principal sponsor


AO has become the principal sponsor of Soccer Aid for UNICEF ahead of next month’s charity football match in Manchester.

The North West electrical retailer will be undertaking advertising ahead of the game, including social media competitions and then have promotional teams at Old Trafford, including the AO mascot, “Bear.”

“[…] this sponsorship represents another fantastic investment for our brand, as well as a chance to support a great cause,” said Vicky Monk, Group Marketing Director at AO.

“Our AO thunder sticks always help create an electric atmosphere at matches played by our other sponsorship partners Manchester Thunder and Sale Sharks, so I can’t wait to see tens of thousands of them inside Old Trafford on 11th June. 

“Soccer Aid for UNICEF is always an amazing event and one that is perfect for the whole family. Having Bear there to greet people as they get to the ground will be brilliant start to what is sure to be a day to truly remember.”

The event next month is the 12th Soccer Aid and it’s the first time since 2018 that it’s been played in front of a crowd at Old Trafford. The game, which features Jill Scott, Jack Wilshere, Bugzy Malone, Tommy Fury, Usain Bolt, Steven Bartlett and Sir Mo Farah, will be aired on ITV.

“Soccer Aid for UNICEF is delighted to welcome renowned electricals retailer AO as a principal partner for our 2023 campaign,” added Kenneth Shepherd, Executive Director at Soccer Aid Productions.

“We are excited to work with a brand trusted by so many people. Their plans for the game this year will add to the family atmosphere that is always created at our matches. Furthermore, AO’s generosity helps us to raise vital funds for UNICEF and to increase global awareness of our event.”

Since 2006, Soccer Aid for UNICEF has raised over £75m.

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